Tourism – Arte Levy

I Love NY Fun to Go!

Arte Levy — Tue, 20 Mar 2012 00:13:33 +0000

Getting County Tourism Promotion Agencies across the state all on one page to collectively promote State and localized tourism was a large undertaking. Created under the I Love NY masthead, the New York Fun to Go initiative focused on day and weekend trips within a few hours drive from the traveler’s home.

This campaign was kicked off with a live stage show in a theatre setting with a performance of the Fun to Go jingle. It was marketed to travelers using a combination of brochure distribution and radio advertising.

I Love NY Learn to Ski

Arte Levy — Tue, 20 Mar 2012 00:04:24 +0000

Winter sports are a huge part of New York’s outdoor tourism economy. To fuel growth in this sector, we created the Learn to Ski 1-2-3 program for New York Empire State Development. The Learn to Ski 1-2-3 program is designed to overcome price barriers to skiing and snowboarding in the state, with all-inclusive equipment rental, lesson and lift pass weekends at participating ski areas throughout the state.

This program was marketed using on-site merchandising at ski areas and ski shops, radio and newspaper ads/FSIs, and online media.

Marriott Hotel Anniversary Invitation

Arte Levy — Mon, 19 Mar 2012 23:33:27 +0000

Custom designed and printed invitations make an impression. This invite for the Marriott included a diecut sleeve and all the goodies to make the event a well-attended success.

Identity | Logos

Arte Levy — Tue, 06 Mar 2012 00:40:43 +0000

When most people thing of identity, logos come to mind. Here are a few marks I was instrumental in creating for organizations in varied industry sectors.

From Rensselaer’s (RPI) Dodransbicentennial (175th!) and marketing campaign “bugs” to full-on corporate graphic implementations, each of these logos began with in depth research and culminated in a new standards for their respective organizations.