Sports – Arte Levy https://www.artelevy.com Strategic Marketing + Media Communications Mon, 26 Mar 2012 14:42:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 I Love NY Fun to Go! https://www.artelevy.com/portfolio/i-love-ny-fun-to-go/?utm_source=rss&utm_medium=rss&utm_campaign=i-love-ny-fun-to-go Tue, 20 Mar 2012 00:13:33 +0000 https://www.artelevy.com/?post_type=portfolio&p=396 Getting County Tourism Promotion Agencies across the state all on one page to collectively promote State and localized tourism was a large undertaking. Created under the I Love NY masthead, the New York Fun to Go  initiative focused on day and weekend trips within a few hours drive from the traveler’s home.

This campaign was kicked off with a live stage show in a theatre setting with a performance of the Fun to Go jingle. It was marketed to travelers using a combination of brochure distribution and radio advertising.

 

]]> I Love NY Learn to Ski https://www.artelevy.com/portfolio/i-love-ny-learn-to-ski/?utm_source=rss&utm_medium=rss&utm_campaign=i-love-ny-learn-to-ski Tue, 20 Mar 2012 00:04:24 +0000 https://www.artelevy.com/?post_type=portfolio&p=391 Winter sports are a huge part of New York’s outdoor tourism economy. To fuel growth in this sector, we created the Learn to Ski 1-2-3 program for New York Empire State Development. The Learn to Ski 1-2-3 program is designed to overcome price barriers to skiing and snowboarding in the state, with all-inclusive equipment rental, lesson and lift pass weekends at participating ski areas throughout the state.

This program was marketed using on-site merchandising at ski areas and ski shops, radio and newspaper ads/FSIs, and online media.

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