Retail – Arte Levy

Apple Produce Marketing

Arte Levy — Tue, 20 Mar 2012 00:03:41 +0000

There are lots of apple varieties and each has a best use. Be it canning, cooking or snacking, each imparts a unique use. Additionally, like wine, growth region plays a big part in how an apple tastes.

Apples from New York and New England are the standard bearers in this regard. Competition with Washington state, Michigan and international growers makes a difference in customer’s expectations.

I have designed and worked on two distinct programs; The Seal of Good Taste (which paved the way for New York Department of Agriculture and Markets’ Pride of New York produce campaign) and SSSnack. crunch. crunch.

VISA Starbucks Duetto Deck

Arte Levy — Mon, 19 Mar 2012 23:46:48 +0000

The Starbucks Duetto Visa card is unlike any other card. It’s a rewards card and credit card all in one. It’s actually patented technology that allows an account holder to collect reward points and choose whether or not to flexibly use those points or their credit card function when paying at the register.

To educate employees about the card features at the Starbucks annual conference, I created this promotion deck and marketing plan presented by VISA. Duetto. It’s two in one.

Vermont Castings Dealer Trade

Arte Levy — Mon, 19 Mar 2012 23:45:50 +0000

Vermont Castings is the country’s premier manufacturer of cast iron stoves, fireplaces and fireplace inserts. Wood burning or gas fired, the stoves are sold through an international network of independent dealers.

Creating market-level promotions that appealed to the dealer’s business model and consumer buying preferences was a challenge. Their co-op program was reinvigorated through this “can’t be matched” campaign promoted via a custom die cut trade guide and sales manual.

It’s a brochure in the shape of a matchbook, complete with a sandpaper “striking strip” to light the customer’s fire.

SSSnack.crunch.crunch.

Arte Levy — Mon, 19 Mar 2012 23:45:18 +0000

Think about it…apples are the only fruit you can “eat with your ears.” All other fruits have a mushy sound. Apples are crisp, crunchy and make the perfect snack.

SSSnack. crunch. crunch. created for the New York & New England Apple Institute, a federally-mandated agricultural market order allowed Apples to be sold by sound, sight and idea in print and on the radio through exclusive station promotions.

The outdoor billboard, that you see here, won an Obie award for being the best billboard in the United States!

I have to say that one of my favorite projects for this client was helping to coordinate the shipment of 50,000 bushels of apples to US troops in Saudi Arabia during the Persian Gulf War. (Then President Bush even recognized the effort with a Presidential Commendation!)

VISA MBNA Campus Marketing

Arte Levy — Mon, 19 Mar 2012 23:38:11 +0000

Traditional credit card marketing to college students consists of on-campus tabling/sign-up promotions. In the face of increased regulation, focus on college student credit card debt and other factors, card issuers are oftentimes unable to gain direct, sanctioned, physical access to campus markets. The college market is a lucrative one, specifically when the knowledge that students who sign up for a card tend to retain that bank affiliation long into the future once out of college.

This alternative channel off-campus strategy was created for client VISA to foster their relationship with MBNA and features novel and captivating ideas to surround the campus in an effort to successfully penetrate the college student market.

Vermont Pure Trade Promo

Arte Levy — Mon, 19 Mar 2012 23:37:36 +0000

In an effort to showcase the profit line in Vermont Pure Natural Spring Water I created this radical direct mail initiative that literally placed a $2 bill into a sealed bottle of water.

Wrapped in custom wrapping paper, tagged with a literal and provocative message, boxed and delivered to prospective wholesale distributor and retail accounts, this one effort did more to create interest AND SALES than traditional case incentives, and cold calling had done in the past.

MVP Health Care Grocery Store Advertising

Arte Levy — Mon, 19 Mar 2012 23:34:16 +0000

MVP Health Care knows that a good diet and exercise is key to preventative medicine. Using a targeted approach that layered member home addresses over predictive grocery store locations – the most probable market locations where members would shop – we tapped a new and promotional media channel to place health-related advertising on in-store grocery carts.

This initiative coincided with the open enrollment period, effectively accomplishing two goals. First, educating members when AND where they shop for food, and second, to make a positive impression on prospective new members.

Moscatiello’s Web Site

Arte Levy — Mon, 19 Mar 2012 23:30:27 +0000

Mocscatiello’s Web site, moscatiellos.com, is a showplace for this popular restaurant and banquet facility. Featuring online ordering of food (through secure, account-based access), gift certificates and social media integration, the site is also SEO optimized to drive organic search.