Promotional – Arte Levy

InfuSystem’s infusionmadeeasy.com

Arte Levy — Tue, 27 Mar 2012 13:33:53 +0000

A brand promotion and sales lead generation site, infusionmadeeasy.com is designed to convey the simplicity behind the benefits InfuSystem provides clinical and oncology practices, customer testimonials and a means to contact the company.

This site is used as part of the lead generation tools InfuSystem’s sales team uses to generate business and partnerships with new doctor’s offices.

The site is designed to be very simple, with motion graphics that capture the visitor’s attention and allows them to quickly focus in on brand and sales messaging.

Ryan Biggs 35th Anniversary

Arte Levy — Tue, 20 Mar 2012 00:16:16 +0000

When Ryan Biggs celebrated their 35th Anniversary they chose to do so at the site of one of their largest architectural engineering projects, the Rensselaer Center for Biotechnology and Interdisciplinary Studies. The piece captures the best elements of the Ryan Biggs design aesthetic.

Simple event copy made the invitation a true standout. At the event, oversize enlargements of Ryan Biggs designs captured everyone’s imagination.

I Love NY Fun to Go!

Arte Levy — Tue, 20 Mar 2012 00:13:33 +0000

Getting County Tourism Promotion Agencies across the state all on one page to collectively promote State and localized tourism was a large undertaking. Created under the I Love NY masthead, the New York Fun to Go initiative focused on day and weekend trips within a few hours drive from the traveler’s home.

This campaign was kicked off with a live stage show in a theatre setting with a performance of the Fun to Go jingle. It was marketed to travelers using a combination of brochure distribution and radio advertising.

I Love NY Learn to Ski

Arte Levy — Tue, 20 Mar 2012 00:04:24 +0000

Winter sports are a huge part of New York’s outdoor tourism economy. To fuel growth in this sector, we created the Learn to Ski 1-2-3 program for New York Empire State Development. The Learn to Ski 1-2-3 program is designed to overcome price barriers to skiing and snowboarding in the state, with all-inclusive equipment rental, lesson and lift pass weekends at participating ski areas throughout the state.

This program was marketed using on-site merchandising at ski areas and ski shops, radio and newspaper ads/FSIs, and online media.

Union Alumni Challenge Postcards

Arte Levy — Tue, 20 Mar 2012 00:02:31 +0000

Postcards played a key part of the on-going Shape Things to Come Annual Development Campaign and the 5/50/500 Challenge.

Staged at timed intervals and customized to invite those that had not yet made a donation to contribute to the campaign, and to invite those that had made a gift to get the word out and further invite their friends, the postcards were printed using an online printer and mailed to uploaded mailing lists.

Union College Holiday Card

Arte Levy — Mon, 19 Mar 2012 23:48:19 +0000

Union College holds one of 135 known copies of Janes Audubon’s Birds of America in its collection. As one of the most celebrated books of the 19th Century, the thing that makes Union’s copy so important is that it was Audubon’s personal copy.

Union is proud of this collection in its holdings and of the 435 illustrations, this image was selected to grace the College’s official holiday card.

Printed on recycled paper using soy inks to FSC standards, the card’s simple message of Joy, Peace and Happiness is of universal appeal.

VISA Starbucks Duetto Deck

Arte Levy — Mon, 19 Mar 2012 23:46:48 +0000

The Starbucks Duetto Visa card is unlike any other card. It’s a rewards card and credit card all in one. It’s actually patented technology that allows an account holder to collect reward points and choose whether or not to flexibly use those points or their credit card function when paying at the register.

To educate employees about the card features at the Starbucks annual conference, I created this promotion deck and marketing plan presented by VISA. Duetto. It’s two in one.

Vermont Castings Dealer Trade

Arte Levy — Mon, 19 Mar 2012 23:45:50 +0000

Vermont Castings is the country’s premier manufacturer of cast iron stoves, fireplaces and fireplace inserts. Wood burning or gas fired, the stoves are sold through an international network of independent dealers.

Creating market-level promotions that appealed to the dealer’s business model and consumer buying preferences was a challenge. Their co-op program was reinvigorated through this “can’t be matched” campaign promoted via a custom die cut trade guide and sales manual.

It’s a brochure in the shape of a matchbook, complete with a sandpaper “striking strip” to light the customer’s fire.

SSSnack.crunch.crunch.

Arte Levy — Mon, 19 Mar 2012 23:45:18 +0000

Think about it…apples are the only fruit you can “eat with your ears.” All other fruits have a mushy sound. Apples are crisp, crunchy and make the perfect snack.

SSSnack. crunch. crunch. created for the New York & New England Apple Institute, a federally-mandated agricultural market order allowed Apples to be sold by sound, sight and idea in print and on the radio through exclusive station promotions.

The outdoor billboard, that you see here, won an Obie award for being the best billboard in the United States!

I have to say that one of my favorite projects for this client was helping to coordinate the shipment of 50,000 bushels of apples to US troops in Saudi Arabia during the Persian Gulf War. (Then President Bush even recognized the effort with a Presidential Commendation!)

Union College T-Shirt

Arte Levy — Mon, 19 Mar 2012 23:44:09 +0000

T-shirts are popular – and this design for Union College was a smash hit!

Distributed by the Admissions Department to prospective enrolling students on campus tours and visits, this shirt needed to be reprinted when supplies ran out.

The shirt features the Union College logotype and an illustration of the college’s Nott Memorial.