Print Ad – Arte Levy https://www.artelevy.com Strategic Marketing + Media Communications Mon, 26 Mar 2012 11:40:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 why not change the world? https://www.artelevy.com/portfolio/rensselaer-why-not-change-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=rensselaer-why-not-change-the-world Fri, 09 Mar 2012 01:50:57 +0000 https://www.artelevy.com/?post_type=portfolio&p=139 This initiative combined one of the first large-scale branding initiatives ever undertaken for a college or university. From a project perspective, research, brand development and production were just the start. Helping the school’s varied constituencies understand and embrace both the initial need and implementation of the brand was far more important.

Rensselaer is a place of creativity, technological innovation, landmark research and breakthrough discovery – ideas that impact industry around the globe for decades to come.

So…what do technologically creative people do?

They solve tough problems. They make the world a better place. They tackle impossible tasks and look beyond the boundaries of their predecessors. To paraphrase, most people look at the world and ask “Why?” Technologically creative people look at the world and ask “Why not?”

This concept culminated in the tagline “Why not change the world?” It is a question and a statement and although only five words, the line sums up the spirit of the Rensselaer and those associated with it.

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