Outdoor – Arte Levy https://www.artelevy.com Strategic Marketing + Media Communications Wed, 12 Mar 2014 19:37:20 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 SSSnack.crunch.crunch. https://www.artelevy.com/portfolio/sssnack-crunch-crunch-outdoor/?utm_source=rss&utm_medium=rss&utm_campaign=sssnack-crunch-crunch-outdoor Mon, 19 Mar 2012 23:45:18 +0000 https://www.artelevy.com/?post_type=portfolio&p=384 Think about it…apples are the only fruit you can “eat with your ears.” All other fruits have a mushy sound. Apples are crisp, crunchy and make the perfect snack.

SSSnack. crunch. crunch. created for the New York & New England Apple Institute, a federally-mandated agricultural market order allowed Apples to be sold by sound, sight and idea in print and on the radio through exclusive station promotions.

The outdoor billboard, that you see here, won an Obie award for being the best billboard in the United States!

I have to say that one of my favorite projects for this client was helping to coordinate the shipment of 50,000 bushels of apples to US troops in Saudi Arabia during the Persian Gulf War. (Then President Bush even recognized the effort with a Presidential Commendation!)

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