Industrial – Arte Levy

Ryan Biggs 35th Anniversary

Arte Levy — Tue, 20 Mar 2012 00:16:16 +0000

When Ryan Biggs celebrated their 35th Anniversary they chose to do so at the site of one of their largest architectural engineering projects, the Rensselaer Center for Biotechnology and Interdisciplinary Studies. The piece captures the best elements of the Ryan Biggs design aesthetic.

Simple event copy made the invitation a true standout. At the event, oversize enlargements of Ryan Biggs designs captured everyone’s imagination.

Vermont Castings Dealer Trade

Arte Levy — Mon, 19 Mar 2012 23:45:50 +0000

Vermont Castings is the country’s premier manufacturer of cast iron stoves, fireplaces and fireplace inserts. Wood burning or gas fired, the stoves are sold through an international network of independent dealers.

Creating market-level promotions that appealed to the dealer’s business model and consumer buying preferences was a challenge. Their co-op program was reinvigorated through this “can’t be matched” campaign promoted via a custom die cut trade guide and sales manual.

It’s a brochure in the shape of a matchbook, complete with a sandpaper “striking strip” to light the customer’s fire.

SSSnack.crunch.crunch.

Arte Levy — Mon, 19 Mar 2012 23:45:18 +0000

Think about it…apples are the only fruit you can “eat with your ears.” All other fruits have a mushy sound. Apples are crisp, crunchy and make the perfect snack.

SSSnack. crunch. crunch. created for the New York & New England Apple Institute, a federally-mandated agricultural market order allowed Apples to be sold by sound, sight and idea in print and on the radio through exclusive station promotions.

The outdoor billboard, that you see here, won an Obie award for being the best billboard in the United States!

I have to say that one of my favorite projects for this client was helping to coordinate the shipment of 50,000 bushels of apples to US troops in Saudi Arabia during the Persian Gulf War. (Then President Bush even recognized the effort with a Presidential Commendation!)

SI Group Corporate Brochure

Arte Levy — Mon, 19 Mar 2012 23:43:46 +0000

SI Group’s new brand position The Substance Inside and its research, supply, manufacturing and distribution process story needed to be told. This brochure is divided into spreads that chronologically convey the “substance inside” the SI Group approach to its business and customer support.

As a chemical company, SI Group, is extremely environmentally considerate and I made sure to follow strict FSC Chain of Custody printing practices in the production of this brochure.

The brochure included all-original copy, multi-site photography, custom illustration and graphics.

InfuSystem Corporate Folder

Arte Levy — Mon, 19 Mar 2012 23:43:16 +0000

Packaging collateral is considered by many to be a second thought. It’s not. Presentation is everything as it sets the tone for everything from brand acceptance to how organized a company appears to be. This was important for InfuSystem.

Up to this point, the company relied on a series of paper forms and outdated fax technology. The move to online, electronic and tablet (iPad) solutions streamlined customer interaction and the company’s collateral now visually and functionally articulates that story.

InfuSystem Corporate Brochure

Arte Levy — Mon, 19 Mar 2012 23:42:49 +0000

Infusion Made Easy. As InfuSystem’s focus it defines the company’s approach to business: making it easy for client oncology practices, allowing them to redouble their efforts on patient care versus having to deal with paperwork and equipment supplies.

This series of corporate brochures was created to market InfuSystem to clinical practitioners, managed health care plans and patients. The brochures were designed to be offset printed in a generic form and digitally printed for on-demand use in copy/text customized versions.

InfuSystem Direct Mail Postcard

Arte Levy — Mon, 19 Mar 2012 23:32:17 +0000

Postcards make a quick impression that a mail piece inserted into an envelope cannot. Using unexpected headlines that caught the recipient off guard, each mail piece drove the reader to a custom microsite at infusionmadeeasy.com. The postcards were designed and uploaded to an online printer where they were printed and mailed overnight.

Furon Thermal Pad Direct Mail

Arte Levy — Mon, 19 Mar 2012 23:31:42 +0000

Putting samples in the hand of the customer always works better than making them try and “imagine” what the material is really like in terms of its physical characteristics.

This direct mail piece for Furon includes an actual strip of thermal application tape along with simple to read summaries of product benefits in keeping with corporate graphic standards.

SI Group Web Site

Arte Levy — Fri, 09 Mar 2012 02:30:15 +0000

SI Group’s new Web site, siigroup.com, is fundamentally based on the value and process the company provides its customers. Tightly integrated with the firm’s brand premise, the site capitalizes on SI Group’s expertise in the manufacturing and supply of the chemical intermediates used in countless industrial applications and consumer products.

The site features all original photography, copy, layout and design.

Identity | Logos

Arte Levy — Tue, 06 Mar 2012 00:40:43 +0000

When most people thing of identity, logos come to mind. Here are a few marks I was instrumental in creating for organizations in varied industry sectors.

From Rensselaer’s (RPI) Dodransbicentennial (175th!) and marketing campaign “bugs” to full-on corporate graphic implementations, each of these logos began with in depth research and culminated in a new standards for their respective organizations.