Healthcare – Arte Levy

InfuSystem’s infusionmadeeasy.com

Arte Levy — Tue, 27 Mar 2012 13:33:53 +0000

A brand promotion and sales lead generation site, infusionmadeeasy.com is designed to convey the simplicity behind the benefits InfuSystem provides clinical and oncology practices, customer testimonials and a means to contact the company.

This site is used as part of the lead generation tools InfuSystem’s sales team uses to generate business and partnerships with new doctor’s offices.

The site is designed to be very simple, with motion graphics that capture the visitor’s attention and allows them to quickly focus in on brand and sales messaging.

The Vascular Group Web Site

Arte Levy — Tue, 27 Mar 2012 13:28:21 +0000

The physicians of The Vascular Group needed a Web site that helped them to “engage in the delivery of the highest level of medical care, to promote vascular health and to advance efforts to eliminate or cure vascular disease in Upstate New York.”

The Web site features a custom, user-friendly CMS, imbedded SEO, original photography, illustration and copy. Content related to vascular disease diagnosis is written to be reader friendly whether the visitor is a layperson or a medical professional.

Visit the site at albanyvascular.com.

Vascular Health Pavilion Brochure

Arte Levy — Tue, 27 Mar 2012 13:18:42 +0000

Vascular procedures such as stenting, endovascular angiographic and minimally-invasive surgical care are performed at the Vascular Health Pavilion in an out-of-hospital, out-patient setting. As procedures are not performed in a hospital as is the norm, but in this world class state-of-the-art vascular procedure facility, the brochure is designed to tell the story of the center and put the patient’s (and primary caregiver’s) mind at ease.

This brochure, features all-original photography, illustration and copy.

InfuSystem Corporate Folder

Arte Levy — Mon, 19 Mar 2012 23:43:16 +0000

Packaging collateral is considered by many to be a second thought. It’s not. Presentation is everything as it sets the tone for everything from brand acceptance to how organized a company appears to be. This was important for InfuSystem.

Up to this point, the company relied on a series of paper forms and outdated fax technology. The move to online, electronic and tablet (iPad) solutions streamlined customer interaction and the company’s collateral now visually and functionally articulates that story.

InfuSystem Corporate Brochure

Arte Levy — Mon, 19 Mar 2012 23:42:49 +0000

Infusion Made Easy. As InfuSystem’s focus it defines the company’s approach to business: making it easy for client oncology practices, allowing them to redouble their efforts on patient care versus having to deal with paperwork and equipment supplies.

This series of corporate brochures was created to market InfuSystem to clinical practitioners, managed health care plans and patients. The brochures were designed to be offset printed in a generic form and digitally printed for on-demand use in copy/text customized versions.

MVP Health Care Grocery Store Advertising

Arte Levy — Mon, 19 Mar 2012 23:34:16 +0000

MVP Health Care knows that a good diet and exercise is key to preventative medicine. Using a targeted approach that layered member home addresses over predictive grocery store locations – the most probable market locations where members would shop – we tapped a new and promotional media channel to place health-related advertising on in-store grocery carts.

This initiative coincided with the open enrollment period, effectively accomplishing two goals. First, educating members when AND where they shop for food, and second, to make a positive impression on prospective new members.

InfuSystem Direct Mail Postcard

Arte Levy — Mon, 19 Mar 2012 23:32:17 +0000

Postcards make a quick impression that a mail piece inserted into an envelope cannot. Using unexpected headlines that caught the recipient off guard, each mail piece drove the reader to a custom microsite at infusionmadeeasy.com. The postcards were designed and uploaded to an online printer where they were printed and mailed overnight.

Branding | Taglines

Arte Levy — Sun, 11 Mar 2012 14:02:36 +0000

A good tagline sums up a brand. It’s based on research, testing and lots of thinking. They are words that do more than just resonate with an audience. They sell.

Here are some client tags that I worked on.

Identity | Logos

Arte Levy — Tue, 06 Mar 2012 00:40:43 +0000

When most people thing of identity, logos come to mind. Here are a few marks I was instrumental in creating for organizations in varied industry sectors.

From Rensselaer’s (RPI) Dodransbicentennial (175th!) and marketing campaign “bugs” to full-on corporate graphic implementations, each of these logos began with in depth research and culminated in a new standards for their respective organizations.

V-AWARE Magazine

Arte Levy — Tue, 06 Mar 2012 00:36:22 +0000

V-AWARE is the “Vascular Awareness” magazine of the Center for Vascular Awareness. Created as an educational tool for primary care providers, medical specialists, patients and the media, the quarterly publication is mailed and distributed in bulk to its readers and doctor’s offices throughout the northeast US.

Each issue focuses on a particular vascular topic and is filled with the latest in leading edge research, medical procedures and outcome studies. The articles are written and edited to appeal to the medical professional and layperson alike, featuring original photography, illustration, infographics, charts and tables.

Within a few issues, the value of the magazine was recognized and employed as a teaching tool in support of CME credit for medical professionals.