Event – Arte Levy

Ryan Biggs 35th Anniversary

Arte Levy — Tue, 20 Mar 2012 00:16:16 +0000

When Ryan Biggs celebrated their 35th Anniversary they chose to do so at the site of one of their largest architectural engineering projects, the Rensselaer Center for Biotechnology and Interdisciplinary Studies. The piece captures the best elements of the Ryan Biggs design aesthetic.

Simple event copy made the invitation a true standout. At the event, oversize enlargements of Ryan Biggs designs captured everyone’s imagination.

VISA Starbucks Duetto Deck

Arte Levy — Mon, 19 Mar 2012 23:46:48 +0000

The Starbucks Duetto Visa card is unlike any other card. It’s a rewards card and credit card all in one. It’s actually patented technology that allows an account holder to collect reward points and choose whether or not to flexibly use those points or their credit card function when paying at the register.

To educate employees about the card features at the Starbucks annual conference, I created this promotion deck and marketing plan presented by VISA. Duetto. It’s two in one.

Union College T-Shirt

Arte Levy — Mon, 19 Mar 2012 23:44:09 +0000

T-shirts are popular – and this design for Union College was a smash hit!

Distributed by the Admissions Department to prospective enrolling students on campus tours and visits, this shirt needed to be reprinted when supplies ran out.

The shirt features the Union College logotype and an illustration of the college’s Nott Memorial.

Union Development Save the Date

Arte Levy — Mon, 19 Mar 2012 23:41:37 +0000

A celebration of the most generous donors needs to balance true gratitude with a worthy event and the need to come across as upscale. The reality however is that it is important to remain thrifty to ensure that the “thank you” does not eclipse the gift.

This mailer was designed as a save the date reminder and is printed as a simple two-color piece with a paper embossed seal. Elegant. Inexpensive. Upscale. Effective. This piece set the tone for the following invitation and event decor.

VISA MBNA Campus Marketing

Arte Levy — Mon, 19 Mar 2012 23:38:11 +0000

Traditional credit card marketing to college students consists of on-campus tabling/sign-up promotions. In the face of increased regulation, focus on college student credit card debt and other factors, card issuers are oftentimes unable to gain direct, sanctioned, physical access to campus markets. The college market is a lucrative one, specifically when the knowledge that students who sign up for a card tend to retain that bank affiliation long into the future once out of college.

This alternative channel off-campus strategy was created for client VISA to foster their relationship with MBNA and features novel and captivating ideas to surround the campus in an effort to successfully penetrate the college student market.

AMA Event Postcard

Arte Levy — Mon, 19 Mar 2012 23:35:12 +0000

When the U.S. Postal Service announced new technology to mail “shaped” mailers to addresses, I jumped at the chance. The local Chapter of the American Marketing Association luncheon event focused on Krispy Kreme’s marketing strategy. Capitalizing on this, I created an oversized, round postcard. The response was incredible. Who doesn’t like finding giant baked goods in their mailbox? Fun.

Marriott Hotel Anniversary Invitation

Arte Levy — Mon, 19 Mar 2012 23:33:27 +0000

Custom designed and printed invitations make an impression. This invite for the Marriott included a diecut sleeve and all the goodies to make the event a well-attended success.