Collateral – Arte Levy

Vascular Health Pavilion Brochure

Arte Levy — Tue, 27 Mar 2012 13:18:42 +0000

Vascular procedures such as stenting, endovascular angiographic and minimally-invasive surgical care are performed at the Vascular Health Pavilion in an out-of-hospital, out-patient setting. As procedures are not performed in a hospital as is the norm, but in this world class state-of-the-art vascular procedure facility, the brochure is designed to tell the story of the center and put the patient’s (and primary caregiver’s) mind at ease.

This brochure, features all-original photography, illustration and copy.

Ryan Biggs 35th Anniversary

Arte Levy — Tue, 20 Mar 2012 00:16:16 +0000

When Ryan Biggs celebrated their 35th Anniversary they chose to do so at the site of one of their largest architectural engineering projects, the Rensselaer Center for Biotechnology and Interdisciplinary Studies. The piece captures the best elements of the Ryan Biggs design aesthetic.

Simple event copy made the invitation a true standout. At the event, oversize enlargements of Ryan Biggs designs captured everyone’s imagination.

Union College Admissions Folder

Arte Levy — Tue, 20 Mar 2012 00:15:03 +0000

This folder was designed as the capture piece to collect and present Union College’s acceptance offer to prospective students. Printed and blind embossed, the piece is an elegant and upscale design that was partially meant to live up to the college’s $55k+ annual tuition cost.

There are matching brochure and insert pages that were included inside this piece.

I Love NY Fun to Go!

Arte Levy — Tue, 20 Mar 2012 00:13:33 +0000

Getting County Tourism Promotion Agencies across the state all on one page to collectively promote State and localized tourism was a large undertaking. Created under the I Love NY masthead, the New York Fun to Go initiative focused on day and weekend trips within a few hours drive from the traveler’s home.

This campaign was kicked off with a live stage show in a theatre setting with a performance of the Fun to Go jingle. It was marketed to travelers using a combination of brochure distribution and radio advertising.

I Love NY Learn to Ski

Arte Levy — Tue, 20 Mar 2012 00:04:24 +0000

Winter sports are a huge part of New York’s outdoor tourism economy. To fuel growth in this sector, we created the Learn to Ski 1-2-3 program for New York Empire State Development. The Learn to Ski 1-2-3 program is designed to overcome price barriers to skiing and snowboarding in the state, with all-inclusive equipment rental, lesson and lift pass weekends at participating ski areas throughout the state.

This program was marketed using on-site merchandising at ski areas and ski shops, radio and newspaper ads/FSIs, and online media.

Union Alumni Challenge Postcards

Arte Levy — Tue, 20 Mar 2012 00:02:31 +0000

Postcards played a key part of the on-going Shape Things to Come Annual Development Campaign and the 5/50/500 Challenge.

Staged at timed intervals and customized to invite those that had not yet made a donation to contribute to the campaign, and to invite those that had made a gift to get the word out and further invite their friends, the postcards were printed using an online printer and mailed to uploaded mailing lists.

Union College Holiday Card

Arte Levy — Mon, 19 Mar 2012 23:48:19 +0000

Union College holds one of 135 known copies of Janes Audubon’s Birds of America in its collection. As one of the most celebrated books of the 19th Century, the thing that makes Union’s copy so important is that it was Audubon’s personal copy.

Union is proud of this collection in its holdings and of the 435 illustrations, this image was selected to grace the College’s official holiday card.

Printed on recycled paper using soy inks to FSC standards, the card’s simple message of Joy, Peace and Happiness is of universal appeal.

Vermont Castings Dealer Trade

Arte Levy — Mon, 19 Mar 2012 23:45:50 +0000

Vermont Castings is the country’s premier manufacturer of cast iron stoves, fireplaces and fireplace inserts. Wood burning or gas fired, the stoves are sold through an international network of independent dealers.

Creating market-level promotions that appealed to the dealer’s business model and consumer buying preferences was a challenge. Their co-op program was reinvigorated through this “can’t be matched” campaign promoted via a custom die cut trade guide and sales manual.

It’s a brochure in the shape of a matchbook, complete with a sandpaper “striking strip” to light the customer’s fire.

SI Group Corporate Brochure

Arte Levy — Mon, 19 Mar 2012 23:43:46 +0000

SI Group’s new brand position The Substance Inside and its research, supply, manufacturing and distribution process story needed to be told. This brochure is divided into spreads that chronologically convey the “substance inside” the SI Group approach to its business and customer support.

As a chemical company, SI Group, is extremely environmentally considerate and I made sure to follow strict FSC Chain of Custody printing practices in the production of this brochure.

The brochure included all-original copy, multi-site photography, custom illustration and graphics.

InfuSystem Corporate Folder

Arte Levy — Mon, 19 Mar 2012 23:43:16 +0000

Packaging collateral is considered by many to be a second thought. It’s not. Presentation is everything as it sets the tone for everything from brand acceptance to how organized a company appears to be. This was important for InfuSystem.

Up to this point, the company relied on a series of paper forms and outdated fax technology. The move to online, electronic and tablet (iPad) solutions streamlined customer interaction and the company’s collateral now visually and functionally articulates that story.